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Shortmessagemarketingisnotconsideredasofflinemarketing.ItisaformofonlinemarketingthatinvolvessendingpromotionalmessagestoatargetedaudiencethroughSMS.Thismethodiswidelyusedbybusinessestoreachouttopotentialcustomersandpromotetheirproductsorservices.OneofthemainreasonswhySMSmarketingiscategorizedasonlinemarketingisbecauseitreliesondigitaltechnologytodelivermessagestoconsumers.Unliketraditionalofflinemarketingmethodssuchasprintadsordirectmail,SMSmarketingrequirestheuseofmobilephonesandinternetconnectivity.Additionally,SMSmarketingallowsbusinessestotracktheeffectivenessoftheircampaignsinreal-timethroughanalyticsanddatatrackingtools.Thislevelofinsightandcontrolistypicallyassociatedwithonlinemarketingstrategiesratherthanofflineones.Inconclusion,whileSMSmarketingmayinvolvereachingouttocustomersthroughtheirmobilephones,itisstillconsideredanonlinemarketingstrategyduetoitsrelianceondigitaltechnologyandtheabilitytotrackandanalyzecampaignperformanceinreal-time.